The best way to create culture is to be a role model. You need to behave how you want others to behave.
If you don’t walk the talk then you build mistrust. This can be unconscious though. What we often say is what we aspire to, but unconsciously we are not there yet. Watch out that what you say is not aspirational, yet actually reflects how you behave.
It is the leaders that need to behave how they want the culture to be.
In larger companies middle management and higher level leadership might have the most impact, yet in smaller businesses all individuals have a role to play.
Don’t underestimate the impact you have. As a leader everything you do is being watched.
Jerome Parisse-Brassens is the Asia Pacific Regional Director for Walking the Talk.
He has over 25 years’ experience in change management, business improvement and strategy development. His key achievements include several large-scale culture and change initiatives for private and government organisations in Australia and in Europe. With his strong business drive, he focuses on the alignment of corporate culture with strategic intent.
Jerome has a Masters Degree in Economics and a Masters Degree in Linguistics and is passionate about cross-cultural intelligence and leadership. He is an experienced LSI coach and has helped countless individuals increase their effectiveness. He also enjoys working with leadership teams to maximise their impact on the business.