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#39 – Which Of These 6 Cultural Archetypes Fits Your Organisational Culture?

Jerome Parisse-BrassensWhat type of culture is “fit for purpose” for your business? Jerome Parisse-Brassens is back and talking to us about the 6 main cultural archetypes found in businesses…

1. Achievement

This type of culture hosts people who are driven to achieve and who are constantly measuring, being held accountable and doing what they said they were going to do. IBM and other big IT firms and consultancies tend to embody this.

2. Customer Centricity

Everything is about the customer, from inside out to outside in. People in this culture know their customer well and often have an emotional connection with them. Many of the banks are trying to do this – CBA is a good example.

3. One Team

The belief that the whole is better than all of the individual parts. These tend to be highly collaborative, fluid organisations. McDonalds would be an example of this type of culture.

4. Innovation

Organisations who “break things before they’re broken” just for the sake of it. All about technical excellence and what’s new. Apple is a great example.

5. People First

Based on the belief that if you look after your staff well, the rest will follow. Google is an example which combines People First with Innovation.

6. Greater Good

This is a newer archetype from the last 10-15 years. All about leaving a legacy beyond profits. Non-profits and many universities embody this.

Most organisations are a combination of all of these, although they may have one or two which are more prevalent.

About Jerome:

Jerome Parisse-Brassens is the Asia Pacific Regional Director for Walking the Talk.

He has over 25 years’ experience in change management, business improvement and strategy development. His key achievements include several large-scale culture and change initiatives for private and government organisations in Australia and in Europe. With his strong business drive, he focuses on the alignment of corporate culture with strategic intent.

Jerome has a Masters Degree in Economics and a Masters Degree in Linguistics and is passionate about cross-cultural intelligence and leadership. He is an experienced LSI coach and has helped countless individuals increase their effectiveness. He also enjoys working with leadership teams to maximise their impact on the business.


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