Check out the top 10 most influential brands in Australia for 2016.
The brand of an employer or company is what attracts people to those firms, both as a client and employee, and is a major part of the employer value proposition.
This is the first time a bank or financial institution was not included in this list and 5 of them are tech.
If that is where people’s attention is headed, what can financial planning companies do to make ourselves “cool” like the tech companies?