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#62 – Let’s Make it “Cool” to Work in Financial Planning

Check out the top 10 most influential brands in Australia for 2016. 

The brand of an employer or company is what attracts people to those firms, both as a client and employee, and is a major part of the employer value proposition.

This is the first time a bank or financial institution was not included in this list and 5 of them are tech.

If that is where people’s attention is headed, what can financial planning companies do to make ourselves “cool” like the tech companies?


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