One of the easiest ways to build rapport with a female client as a Financial Planner is of course to be a female.
A lot of advice, especially in the space of insurance, is to primarily support women. Taking that advice from another women who understands them can sometimes be more powerful than a male counterpart who is giving the same advice.
Financial Planning is still a male dominated industry, so there is so much opportunity for women to get involved. After all about half the population in Australia is women!