Peter Bowman was working for a dealer group and wanted to chat to his Financial Advisors about how to market themselves better, but never felt there was enough time. As a result he wrote the book “Service 7”.
In this episode we cover the point in his fourth chapter – business development.
Businesses can spend a lot of money on marketing and the key is diversifying your marketing spend. Don’t put all your eggs in one basket, but instead think of different ways of getting clients in front of you.
Social media should be one of these ways, especially if you are trying to reach a younger market.
Here are 4 tips you can consider about using social media to grow your business:
You need to have a presence, especially if you are planning on talking to younger people. A Facebook Page is the new fax machine!
- Be an Opinion Leader
Champion the issues that are important to your ideal client and educate or comment on them publicly.
- Use it as another Touch Point
Communicate with your clients and prospects so people can engage with you. Keep in mind young people use Facebook and other social media platforms now more than they use email.
- Get Referrals
When people like, follow or engage with your social media accounts their friends can see what they are up to in many cases. If their friends are interested in you then that is a built in layer of trust and will encourage referrals to your business.
Above all, remember why you are there. Since social media is a buzz word people can forget why they are there and waste time.
Peter Bowman is the recent author of Service 7, a new book designed to offer simple steps to help professional service providers improve their business. He has worked within his own consultancy, tutored, and lectured at the University of Newcastle, Australia. He has created and implemented frameworks to deliver to his own clients valuable client and business outcomes. He has also worked in professional environments for over a decade for both institutionally owned and independently owned financial services businesses.