Like the lyrics to Tim Finn’s 1983 classic, today’s innovation and race to delightful customer experience focuses on the areas of frustrations and anxieties in the way we as consumers consume.
The business that focus on removing this friction and improving the customer journey have a customer satisfaction advantage.
Here are some more thoughts to ponder about the potential areas of friction on your professional services business
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Want more? Go here to listen to episode #78 in this series “How to Create an Amazing Customer Experience so it’s Easy to do Business With You“.